‘Home is where the heart is’, sang Elvis, and who are we to disagree. When the founders (Ashish and Rajiv) were trying to set up their homes in Bangalore, they spent a lot of effort trying to get quality furniture and home decor. Conversations with friends gave one clear message – there is a big need for good quality, well-designed, competitively priced and dependable furniture. Indian home-makers are looking for a solution that could help them make beautiful homes, without too much hassle. Existing brands were either poor on quality and service or too highly priced.